City of Newcastle - Awards & Business Capability (ABC) Workshop Series

A three‑part workshop series helping Newcastle visitor economy operators develop quality awards submissions and lift business capability. Each session combines 60–90 minutes of targeted content with 20–30 minutes of guided work time, so you leave with tangible progress on your entry and tools you can reuse.

Who should attend

• Tours/experiences, attractions, accommodation, venues, events, and retail/services in the visitor economy space
• Operators considering entering the NSW Tourism Awards in 2026, or wanting to sharpen business practice aligned to awards criteria.

What you’ll gain

• Clarity on what judges look for and how to evidence outcomes.
• Practical templates/checklists for each section of the submission.
• Guidance on target markets, marketing measurement, CX & accessibility, and sustainability/ESG.
• Dedicated time in‑session to advance your actual submission.

Dates, Times & Venue

All workshops are in person at the Lord Mayor’s Reception Room, Level 6, City of Newcastle Offices, 12 Stewart Ave, Newcastle West NSW.

• Workshop 1 – Thursday 19 March, 1-4pm
  Focus: Business Overview & USP + Business & Product Development (what changed, why, outcomes)
• Workshop 2 – Thursday 2 April, 1-4pm
  Focus: Marketing & Research (target markets, strategies, measurement) + Customer Service & Accessibility (journey mapping, inclusion)
• Workshop 3 – Thursday 16 April, 1-4pm
  Focus: Sustainability & Responsible Practices (environmental, social, economic) + evidence planning and next steps

Register Here Now